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A4. Tackling Under-Age Alcohol Sales
1 January, 2013
Submitted: 3 June, 2015
Please describe your work to reduce and prevent under-age sales of alcohol, over the last year (2000 characters limit):
We provide training for around 60,000 colleagues working in our food stores to improve their understanding of Challenge 25. We refresh this training at least twice a year and each wave of training takes place over a 3-4 week period. All checkouts have till prompts that do not allow any transaction for alcohol to proceed before the checkout operator has entered the perceived age of the customer. If this age is under 25 then the till will not allow the transaction to continue until appropriate ID has been checked and the customer has shown they are over 18. Reports showing the number of challenges and refusals each checkout operator is making, together with the perceived ages they are inputting, are checked weekly by store management, to ensure that all staff are operating the 'Challenge 25' policy correctly. 'Challenge 25' information is made available in all stores selling alcohol. These materials may include: posters, shelf barkers, badges for staff and information on customer facing till screens. We also use our internal communications channels to raise awareness of and understanding about 'Challenge 25' amongst the 70,000 employees of The Co-operative Group.
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