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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade
1 January, 2013
Submitted: 3 June, 2015
Please describe how you have promoted awareness of alcohol units, calorie content, NHS drinking guidelines and the associated health harms in the off-trade, over the last year (2000 characters limit):
The Co-operative Group is committed to providing its customers, members and staff with the information they need to make informed choices about their consumption of alcohol. We do this using a variety of channels and mechanisms including information in our stores, customer magazines, membership magazines, intranet and internet. The Co-operative Group provides simple and consistent information on the labels of all own our own-brand beer, wine, cider and spirits products about the calorie content of drinks in addition to the information on units and NHS drinking guidelines. We have included calorie information since 2002 and were the first retailer to provide this.
We ran a ‘What’s the Score?’ campaign during the World Cup providing information on drinking responsibility and knowing your limits via in store till screens, radio, POS and on our website and through social media.
We promoted the new Drinkaware app to our colleagues through various channels including the intranet, employee Facebook, newsletters and posters. Representatives from Drinkaware also visited our support centre in Manchester to talk to colleagues which received very positive feedback.
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