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A8(a). Alcohol Unit Reduction
1 January, 2013
Submitted: 28 May, 2015
Please list the actions that your company has undertaken in the last reporting year (e.g. product reformulation, serving size control, new product development, supportive promotional or marketing activity) and where possible provide data to indicate the scale of the activity.
The update provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
If you have more detailed information that you would like to share with the Department of Health but making it public might be detrimental to your business, this information can be provided on a confidential basis by sending it directly to RDalcoholnetwork@dh.gsi.gov.uk. Make clear on the email that the information is confidential, including a brief explanation of why this is necessary. This information will then be used for internal monitoring and evaluation only and details will not be published without the company's permission.
(2000 characters limit):
As a responsible retailer of alcohol, M&S continually looks to provide customers with accessible information on ways to reduce their alcohol consumption should they wish to do so. Examples include working to provide a wider choice of high-quality, lower alcohol alternatives:
• As part of our popular ‘Dine in for £10’ meal deal we offer non-alcoholic alternatives to a bottle of wine, such as twin packs of fruit presses and sparkling juices. In addition, we give our ‘Dine in for £10’ customers the opportunity to replace their 75cl bottle of wine with a premium 50cl bottle allowing them to try a higher quality wine in a smaller bottle size.
• We are expanding the range, variety and distribution across our stores of wines in 25cl and 50cl bottles, giving customers the chance to purchase their favourite wine in smaller portion sizes.
• We have introduced a wider range of lower alcohol wines including a dozen new lines of the very best tasting wines on the market. We have also been working with wineries around the world to develop new wine-making techniques to ensure that quality is maintained.
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