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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade
1 January, 2013
Submitted: 28 May, 2015
Please describe how you have promoted awareness of alcohol units, calorie content, NHS drinking guidelines and the associated health harms in the off-trade, over the last year (2000 characters limit):
M&S advises our customers about sensible drinking through a diverse range of channels.
We have comprehensive information available online at http://health.marksandspencer.com/healthy-eating/alcohol. This covers NHS sensible drinking guidelines; a unit calculator; effects of drinking too much including calories and weight gain as well as other serious damage to your health and personal life; tips for staying within safe drinking limits; and a responsible drinking video.
In stores, 95% of our products are labelled with sensible drinking guidelines, and we display shelf edge signage supporting the cross industry ‘How many units in your drink?’ campaign. These posters give examples of typical drinks and the number of units they contain.
We are also an active supporter of Drinkaware and direct our customers to seek more information on alcohol from the Drinkaware website through a number of channels: labels on our alcohol products; the M&S website; marketing and promotion materials; and in stores.
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