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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 26 May, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
Morrisons abides by industry codes of practice on advertising and marketing of alcohol. This includes the Fifth Edition of the Portman Group Code of Practice on the Responsible Naming, Packaging and Promotion of Alcoholic Drinks and the Committee of Advertising Practice (CAP) Advertising Codes, which are consistent with the Portman Code.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
Our advertising partners adopt the Outdoor Media Centre's Standard of Best Practice, which commits to not displaying alcohol advertising on static panels located within a 100 metre radius of schools.
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