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S2. Promoting the Responsibility Deal
12 March, 2014
Submitted: 20 May, 2015
Please describe the how you have promoted the Public Health Responsibility Deal to your member organisations over the last year. There is a 2,000 character limit when completing this.
The ALMR has promoted the Responsibility Deal in written communications to members including regularly featuring updates in our weekly ezine and bi-monthly newsletter. In total this has resulted in 14 communications about the Deal through our ezine and 2 features in our newsletter, reaching over 1,000 professionals within the licensed hospitality sector each time. An update on the Responsibility Deal is given to our governing Board at quarterly meetings and our chief executive has regularly given presentations to member and non-member audiences extolling the ability of the Deal to allow companies to achieve health outcomes which are popular with consumers without the significant costs implied by legislation. We have also discussed the Deal at events and within working groups of our members including, for example, an extensive update in June 2014 on the Deal generally and the newest pledges specifically. These meetings have been productive and the summer 2014 presentation was directly followed by large ALMR retailer members such as Tragus Group and JD Wetherspoon expanding their commitments to the Responsibility Deal by signing pledge F9 (Salt Reduction 2017). We have particularly emphasised the importance of Responsibility Deal achievements to our relationship with the government and the need for industry to help government achieve its public health aims in order to avert costly and inefficient legislation.
How many of your member organisations signed up to the Public Health Responsibility Deal over the last year?
Though a number of our members have enlarged their commitments by signing further pledges, we do not believe that any of its members have signed up to the Deal in the last year - primarily due to the strong support for the Responsibility Deal among our largest members meaning that they had signed up as early as 2011. Engagement is undoubtedly more common with the largest companies which can afford the various changes required to implement the pledges and to track and report on progress, but smaller companies are also enthusiastic and many report taking action without committing themselves publicly to the pledge. 2014 brought significant new expenses for hospitality businesses because of the introduction of allergen labelling legislation but again we have had anecdotal reports that many members used the opportunity to improve their nutritional analysis of menu items and use this information to minimise salt, sugar and fat content as well as reduce costs. Despite these challenges, ALMR members committed, often early, to many of the newest pledges last year, such as JD Wetherspoon and Tragus Group which both signed the Salt Reduction 2017 pledge (A7) and supplier members such as Diageo, Heineken and SHS which have all signed the Targeted Local Action pledge (A7(a)).
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