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A4. Tackling Under-Age Alcohol Sales
1 January, 2013
Submitted: 20 May, 2015
Please describe your work to reduce and prevent under-age sales of alcohol, over the last year (2000 characters limit):
Actions linked to proof of purchase and the ‘Challenge 25’ campaign continue as part of our business as usual.
We provide comprehensive training for our newly appointed colleagues working in our food stores to improve their understanding of Challenge 25, as well as refresher training every business quarter through e-learning.
Reports showing the number of challenges and refusals each colleague is making, together with the perceived ages they are inputting, are checked regularly by store management, to ensure that all colleagues are operating the 'Challenge 25' policy correctly. We also conduct our own test purchasing.
All checkouts have till prompts that do not allow any transaction for alcohol to proceed before the colleague has entered the perceived age of the customer. If this age is under 25 then the till will not allow the transaction to continue until appropriate ID has been checked and the customer has shown they are over 18.
Additional in store 'Challenge 25' information includes posters, shelf barkers and badges for staff.
We work closely with local trading standards officers, police licensing and neighbourhood teams to tackle under age drinking and issues like proxy purchasing.
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