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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade
1 January, 2013
Submitted: 20 May, 2015
Please describe how you have promoted awareness of alcohol units, calorie content, NHS drinking guidelines and the associated health harms in the off-trade, over the last year (2000 characters limit):
The Southern Co-operative is committed to providing our colleagues, members and customers with the information they need to make informed choices about their consumption of alcohol. This includes information communicated through various channels in our 200 plus food stores, such as product labelling, signage and our member magazine, as well as through our intranet and internet.
The Co-operative Group provides simple and consistent information on the labels of all own our own-brand beer, wine, cider and spirits products about the calorie content of drinks in addition to the information on units and NHS drinking guidelines. We have included calorie information since 2002 and were the first retailer to provide this
All recipes in our member magazine include calorie/fat/saturates/sugar/salt content and a % guideline daily amount. The Summer and Winter editions of our Member magazine included articles on ‘getting sporty’ and ‘eating well at Christmas’ and ‘the benefits of walking to boost health and wellbeing’.
Our PHRD pledges factor in our sustainability plan and form the key element of to our commitment to ‘making healthy and sustainable living easier for our colleagues, members and customers.
Our new Retail Vision System which was rolled out to all food stores in 2014 gives us the capability to develop our customer loyalty incentives and promotional activity and future opportunities to promote healthy and active living.
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