← Return to partner profile
F6. Fruit and vegetables
1 January, 2013
Submitted: 18 May, 2015
1. Within your pledge activity did you include action on fruit and/or vegetables? Please indicate Y/N as appropriate.
2. Did your fruit and/or vegetables pledge activity involve any of the following? Please indicate Y/N.
Responses to this question will enable us to build a picture of the ways in which partners have created a positive environment for customers purchasing fruit and vegetable products and where activities were aimed at the workforce.
(i) Reformulating products or modifying recipes
(ii) Creating new products or recipes
Y - for example, in summer 2014 we offered customers the opportunity to get u00a35 of fruit and vegetable for free with a voucher in certain local and national newspapers. There was no conditional spend.
The result was that over one million customers got u00a35 worth of fruit and vegetables absolutely free.
(iii) Offer price promotions or offers to customers
(iv) Promotions at point of sale - on pack, in aisle, on menu, upselling
(v) Providing recipes or tip cards
(vi) Providing factual information on leaflets or posters or on pack e.g. logos indicating fruit and vegetable content
(vii) Providing information (web, TV, radio, print)
(viii) Employee training or wellbeing initiatives to encourage intake
(ix) Obtaining feedback from customers on whether they increased their fruit and vegetable intack, and which initiative worked best
(x) Other - If other, please specify.
3. How many stores or outlets (food manufacturers should state product lines) were involved in your pledge activity?
Number of stores or outlets:
Number of product lines:
Comments are closed.
Find out how you can use the Change4Life brand