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A6. Advertising & Marketing Alcohol
17 April, 2014
Submitted: 13 May, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
Inver House Distillers continue to ensure that the marketing team are given guidance on the code of practice and all new employees are fully briefed and trained on the code. We have continued in 2015 to promote the Drinkaware message in place of any branding message on match day programmes for local and national football club sponsorship. We continue to fully support the Portman Group code of practice and the SWA code of practice for responsible marketing by adhering to responsible promotions, packaging and merchandising.
We ensure best practice for adhering to the Drinkaware brand guidelines. Where relevant, this includes applying the Drinkaware messaging on all labels, billboards and posters. We continue, in 2015, to work with our suppliers to actively ensure we comply with no billboards, advertising our products, being placed within 100m of a school.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
We communicate with all our suppliers to ensure that no billboards advertising alcohol are placed within 100m of any schools. All new employees are trained on our standards
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