← Return to partner profile
A4. Tackling Under-Age Alcohol Sales
1 January, 2013
Submitted: 11 May, 2015
Please describe your work to reduce and prevent under-age sales of alcohol, over the last year (2000 characters limit):
Asda was the first retailer to introduce Challenge 25 and we operate Challenge 25 in every store. We use an independent verification system (Serve Legal) to ensure that Asda colleagues are applying the policy appropriately: test purchasing is carried out in all of our stores on a monthly basis and the results are published on-line. We display Challenge 25 information at point of sale in-store and on grocery home shopping. West Yorkshire Trading Standards Services acts as primary authority to Asda and provides advice on our procedures and training on under age sales, as well as signing off our systems and processes.
Asda is a committed member of the Retail of Alcohol Standards Group (RASG), which serves as a forum to share best practice and develop new policies in relation to responsible retailing. We supported the development of the RASG guidance on the responsible retail of alcohol in England and Wales. The guidance was the result of unprecedented collaboration between retailers and looks to establish universal high standards for alcohol retailing for the first time.
We support Community Alcohol Partnerships across the country, which tackle underage drinking in local communities through co-operation between alcohol retailers/licence holders and local stakeholders. By providing advice, guidance and resources CAP support communities in developing their own capacity to deliver a co-ordinated, localised response to underage alcohol misuse and anti-social behaviour.
Our Community Life Champions work with youth diversionary activity projects across the UK to help create alcohol-free activities for young people. We also support Addaction’s youth outreach projects across the UK to support young people at risk of alcohol misuse.
Comments are closed.
Find out how you can use the Change4Life brand