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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade
1 January, 2013
Submitted: 11 May, 2015
Please describe how you have promoted awareness of alcohol units, calorie content, NHS drinking guidelines and the associated health harms in the off-trade, over the last year (2000 characters limit):
100% of our own-label beer, wine, spirits, cider, RTD and fortified wines/sherry product labels follow the Portman Group’s best practice in labelling, which includes five information elements: unit content, Chief Medical Officer’s drinking guidelines, pregnancy warnings, Drinkaware website address and responsible drinking message.
We provide information to our customers on units, NHS drinking guidelines, drinking when pregnant warnings and other alcohol-related health information through our Asda Magazine, our website and in-store materials. Our in-store pharmacies also offer advice and support to customers on how to moderate their drinking and the associated health benefits of reducing their alcohol intake.
We continue to support Drinkaware with funding and extensive in-kind support.
We run information events for our colleagues in stores, depots and at head office, which include distributing Drinkaware resources, including alcohol unit and calorie calculators and unit measurement cups, and publishing articles with information and advice on our internal intranet and in our colleague and depot magazines.
Asda is the lead retail partner on the new ‘Drink Wise, Age Well’ programme, delivered by Addaction and funded by the Big Lottery, which is helping to tackle problematic drinking amongst people aged over 50 through a seven year Rethink Good Health programme. The programme launched in April 2015. We will be opening up our stores and pharmacies to Addaction and their partners to deliver services and information to our customers and colleagues.
We support Public Health England’s Change 4 Life campaign with extensive customer and colleague activity, including tips on how to cut down alcohol consumption.
In the course of 2015/16 we will continue to develop point of sale, social media, website and Asda Magazine features on alcohol and health.
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