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P2. Physical Activity Guidelines
1 January, 2013
Submitted: 8 May, 2015
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
We continue to give all employees free membership of the local gym, we encourage participation in the annual 100mile "castle to coast" charity cycle ride (at least 2 Cool Milk staff have entered for the last 4 year), and we have encouraged several staff members to compete in sprint triathlons in "Team Cool Milk".
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
We sponsor Lincoln City Under-9s football team.
The revised Chief Medicial Officers (CMO) guidelines provide physical activity recommendations for four distinct age groups. From the following list, please indicate the age groups you have focused on in disseminating the guidelines (if unknown, please explain why):
Early years (under 5s), Children & young people (5-18), Adults (19-64), Older adults (65+)
Please estimate the number of people reached through your activities on this pledge and explain how you arrived at this estimate:
60 - staff
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
No measurable increase although all gym passes are fully utilised!
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