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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade
1 January, 2013
Submitted: 7 May, 2015
Please describe how you have promoted awareness of alcohol units, calorie content, NHS drinking guidelines and the associated health harms in the off-trade, over the last year (2000 characters limit):
We have introduced a number of initiatives over he last 12 months:
Calories: we have introduced LIGHT variants with over 30% fewer calories versus our standard fruit ciders, and we have proposed this to a number of retailers with a launch agreed in Asda.
Alcohol units: we have extended our alcohol free range to include strawberry & lime across the major mults and introduced it into the on trade - it has been particularly welcome in Scotland due to recent legislation.
We have run PR and social media campaigns for our alcohol free range, as part of DRY JANUARY
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