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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 1 May, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
In fairness, we have not been involved in much consumer facing marketing. I have today briefed our team to ensure that all consumer facing activity has to have the drinkaware logo. In addition, we need to ensure all visuals of consumers are 25+. We need to ensure that all consumer facing events we have the drinkaware logo, information on responsible drinking and provide free bottles of water. We ensure that all literature does not encourage irresponsible drinking. We check with the portman group on new labelling & product descriptors.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
We have not carried out any outdoor marketing. However, if we were going to place any outdoor advertising in the next year, I would work closely with the media buying agency to ensure this did not happen.
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