McCain Foods (GB) Ltd
Group of pledges:
Submitted: 30 April, 2015
As a responsible food manufacturer, we continue our commitment to offering our consumers tasty, convenient and nutritionally balanced products.
Our ongoing reformulation programme has seen us achieve the 2012 Responsibility Deal salt reduction targets, having reduced 22% added-salt in our portfolio. As an early signatory to the 2017 targets, our efforts in this area continue. Salt reformulation is coupled with our success in reducing saturated fat by 70% in our product ranges.
Product innovation complements our reformulation work and with no-added salt, our Rustic Chips, Ready Baked Jackets and Mini Jackets all carry green front-of-pack nutritional indicators.
As the first UK food manufacturer to adopt hybrid front-of-pack, colour coded nutritional labelling on our retail packs, we're committed to supporting consumers in
making informed purchasing decisions.
Full nutritional information is provided on the back of our retail and foodservice packaging, and our website also provides nutritional product information.