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P1. Physical Activity: Community
1 January, 2013
Submitted: 30 April, 2015
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
A free bus service continues to be available for colleagues at our Head Office site as transport to and from work, and remains a popular initiative.
Funding for the purchase of bicycles as part of our participation in the Cycle to Work scheme continues, with a total of 404 employees having taken part in the scheme to date. The availability of the scheme is promoted through our internal communication channels such as our bi-weekly newsletter.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
Our long-term support of the Yorkshire Coast 10K run continues, with 1,614 people registering for the race last year and 1,380 completing the ten kilometres on the day. This has seen an annual increase, having beaten last year's record-breaking year for participation.
In addition to the 10km, over 700 people ran in the fun run- a 2.5km run designed for youngsters.
Through our partnership with the Scarborough Rugby Club, we continue to embed the Active Youth programme in our local community with over 1,000 young children taking part in the initiative over the last year. The scheme has extended to over 46 local schools, holiday camps and rugby tournaments being visited through the club's Youth Development Officer, supported by the partnership.
Though our partnership with Phunkyfoods has concluded, we continue to expand our support of Potato Council's Grow Your Own Potato scheme (GYOP) which teaches primary school children how potatoes grow and where they fit within a healthy, balanced diet. Along with supporting the scheme across all of our UK sites and encouraging local schools to sign up to the free initiative, we have supplied seed to the whole of the North East region, stretching across four counties and reaching over 500 schools.
We continue to explore the opportunities across all of our sites to further deliver messages and participation of active lifestyles and healthy diets to our employees and communities.
Please estimate the number of people that (a) participated in your community programmes:
Please estimate the number of people that (b) were more active as a result of participating:
Please explain how you arrived at these estimates (if unknown, please explain why):
Direct measurement of the impact of our community projects is not currently available, however, along with the increased uptake in the activities we support, we also promote awareness of the schemes through our social media and communication platforms.
Please indicate which of the following demographic groups within the local community that you have worked with to promote increased participation in physical activity:
Women, Men, Older adults (65+), Children & young people, Black or Minority Ethnic (BME) Communities, Disabled People, People from deprived communities, Other (please specify)
The Yorkshire Coast 10k run encourages all members of our local community around our Head Office site in Scarborough to take part in the event.
Our support for both the Potato Council's Grow Your Own Potato Scheme, and through our partnership with the Scarborough Rugby Club as part of their Active Youth programme, sees many primary aged children take part in physical activity and learning how potatoes grow and their role within a balanced diet.
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
A record-breaking 1,380 people completed the Yorkshire Coast 10K race last year, an event for which McCain have been a long-term supporter of the event.
Through our partnership with the Scarborough Rugby Club, in the last year over 1,000 children have participated in the Active Youth programme around our Head Office site.
Now in its tenth year, the Potato Council's Grow Your Own Potato Scheme is present within three quarters of primary schools across the country. Our direct support as a supplier of seed for the North East region allows the scheme to be taken up in over 500 schools in this area, along with schools surrounding all our UK sites.
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