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F4. Calorie Reduction
1 January, 2013
Submitted: 30 April, 2015
Please list the calorie reduction activities undertaken over the past year (e.g. product/ menu reformulation, portion size control, new product development, balance of the marketing mix) and where possible provide data to indicate the scale of the activity. Some indicative examples are given below as a guide.
Example 1. Product/ menu reformulation: this could be presented as the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) that have been reformulated, or as a percentage of sales.
Example 2. Portion size control: this could be presented as the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) that have had a portion size reduction where the previous portion size is no longer on sale, and separately the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) where a new portion size has been introduced to the market.
Example 3. New product development: this could be presented as the number or percentage of new product(s)/ menu item(s)/ stock keeping unit(s) brought out to encourage consumers to eat and drink fewer calories. It would also be helpful to indicate if these replace any existing product(s)/ menu item(s)/ stock keeping unit(s).
Example 4. Consumer information/ education: this could be presented (as appropriate) in terms of circulation (e.g. for print media), throughput, downloads etc.
Example 5. Balance of the marketing mix: this could be presented as the shift in the proportion of the company's overall marketing devoted to lower calorie products versus higher calorie products.
This section provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
You may wish to give a comparison with activity undertaken prior to signing up to the pledge or a reference to where this is captured elsewhere, e.g. in a separate monitoring form detailing previous actions or a separately prepared report.
There is a 2000-character limit when completing this section.
As part of its long standing commitment to producing quality products, which can be enjoyed as part of a balanced diet, Burton's Biscuit Company continues to be a proud signatory to the Calorie Reduction Pledge.
Burton's continues to be focused on long term initiatives to help meet the calorie reduction challenge. Portion control has been the main focus of Maryland, and Cadbury Biscuits, which it produces under licence. The majority of the company's product portions remain under 150 kcal.
In 2014, Burton's achieved a reduction of 3.5million kcal/day for its customer base due to portion size reduction of our standard Maryland and Big & Chunky Cookies.
Burton's remains committed to its calorie reduction focus during this annual pledge year and Burton's has implemented more portion pack products across its iconic brands and continues to innovate throughout the business to proactively drive further calorie reduction across its product portfolio.
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