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A7(b). Targeted local action
14 July, 2014
Submitted: 30 April, 2015
Please describe what you have done to fund and/or support the activities of local alcohol partnership schemes in Local Alcohol Action Areas (2000 characters limit):
HEINEKEN UK is a funder of Community Alcohol Partnerships (CAP). CAP is a key partner in the Local Alcohol Actions Areas (LAAAs). During the period April 2014 to March 2015, 9 new CAPs were established in the LAAAs - bringing to 12 the total number of CAPs in the LAAAs.
The LAAA project gave fresh impetus to new CAP development. At the beginning of the project there were three existing CAPs in LAAAs – Hastings, Gravesham, Wigan (part of Greater Manchester) - and at the end of the project there were a total of 12 CAPs in LAAAs. CAP continues to work with the “Social Responsibility Alliance” to support roll-out of additional new CAPs and maintenance of existing CAPs in LAAAs after the end of the project.
In addition to supporting the LAAA project, CAP continues to encourage new scheme development in areas with relatively high underage harms – priority regions are North East England, North West England, Scotland and Wales. CAP appointed two new officers responsible for North West England and Scotland in February 2015 in readiness for anticipated new CAP development in both regions in coming years.
Mutual Aid Partnership (MAP)
Through HEINEKEN’s long term partnership with Addaction we have been supporting and funding the nationwide rollout of the Mutual Aid Partnership (MAP) programme.
MAP helps people on their recovery journey through peer to peer support and group discussion techniques. The Mutual Aid Partnership enables existing Addaction services to deliver this approach to service users across Addaction. As a result of our support Addaction was able to roll this approach out to all their services and to make it available to other organisations to use without charge, including those in the Local Alcohol Action Areas.
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