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A8(a). Alcohol Unit Reduction
1 January, 2013
Submitted: 30 April, 2015
Please list the actions that your company has undertaken in the last reporting year (e.g. product reformulation, serving size control, new product development, supportive promotional or marketing activity) and where possible provide data to indicate the scale of the activity.
The update provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
If you have more detailed information that you would like to share with the Department of Health but making it public might be detrimental to your business, this information can be provided on a confidential basis by sending it directly to RDalcoholnetwork@dh.gsi.gov.uk. Make clear on the email that the information is confidential, including a brief explanation of why this is necessary. This information will then be used for internal monitoring and evaluation only and details will not be published without the company's permission.
(2000 characters limit):
BBPA member companies made a major contribution to the completion of the commitment to take a billion units out of the market two years early. Out of the total of 1.3 billion units which were removed from the market between 2011 and 2013, 1.2 million was removed by brewers through a mixture of product reformulation and the development and growth of the lower alcohol category.
BBPA has supported companies as well as assisting with the process of evaluation. We have also promoted the lower strength beer category through the media and through profiling such brands at our events and also through the development of an individual pledge to promote lower strength products in the on-trade. As part of this, we held a joint event to showcase the lower-strength category in the House of Commons. This is outlined in more detail in our individual pledge update.
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