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F6. Fruit and vegetables
1 January, 2013
Submitted: 30 April, 2015
1. Within your pledge activity did you include action on fruit and/or vegetables? Please indicate Y/N as appropriate.
2. Did your fruit and/or vegetables pledge activity involve any of the following? Please indicate Y/N.
Responses to this question will enable us to build a picture of the ways in which partners have created a positive environment for customers purchasing fruit and vegetable products and where activities were aimed at the workforce.
(i) Reformulating products or modifying recipes
(ii) Creating new products or recipes
(iii) Offer price promotions or offers to customers
(iv) Promotions at point of sale - on pack, in aisle, on menu, upselling
We have worked with the Children's Food Trust to develop and publish vegetarian recipes to help schools meet the requirement to offer vegetarian dishes without dairy products; all these recipes include lots of vegetables
(v) Providing recipes or tip cards
During the relabeling of products to meet the requirements of the Food Information Regulations, we have included the five-a-day logo on canned, frozen and dried fruit and vegetables, wherever appropriate. We also continue to use the five-a-day logo in our lists and brochures.
(vi) Providing factual information on leaflets or posters or on pack e.g. logos indicating fruit and vegetable content
(vii) Providing information (web, TV, radio, print)
(viii) Employee training or wellbeing initiatives to encourage intake
(ix) Obtaining feedback from customers on whether they increased their fruit and vegetable intack, and which initiative worked best
We continue to link to Dabble with Your Dinner and Eat Seasonably, who promote the inclusion of more fruit and vegetables in dishes.
(x) Other - If other, please specify.
3. How many stores or outlets (food manufacturers should state product lines) were involved in your pledge activity?
Number of stores or outlets:
Up to 25000 catering outlets each month
Number of product lines:
15 different product lines over 12 months
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