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A5. Support for Drinkaware
1 January, 2013
Submitted: 30 April, 2015
Please describe how you have funded Drinkaware over the last year (2000 characters limit):
We continue to provide core funding to Drinkaware and use our marketing, packaging and sponsorship to drive traffic to Drainkaware.co.uk. You’ll find the Drinkaware logo on all of our marketing materials – from our TV adverts, brand websites, secondary packaging to our festival activation. In 2014 the Drinkaware website attracted an average of 23,000 unique visitors per day, a total of 8.3 million unique visitors over the course of the year. There were 43% more visitors to the Drinkaware website in 2014 than in the prior year, and almost four times as many than in 2010.
We use our internal communications channels to engage colleagues in Drinkaware’s own campaigns. Our Corporate Induction has a dedicated session to raising unit’s awareness using a range of Drinkaware resources including the unit measure cups and calculators.
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