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A5. Support for Drinkaware
1 January, 2013
Submitted: 30 April, 2015
Please describe how you have funded Drinkaware over the last year (2000 characters limit):
Over the past year we have continued to support Drinkaware in cash and in kind. We have recently reconfirmed our financial support for the next three years and we are looking forward to working with Drinkaware as they continue to raise awareness of responsible alcohol consumption.
Our in-kind support also continues, with the Drinkaware logo and website featuring across our Think 25 material, own brand product labelling, our websites, press and television advertising and more bespoke customer communication such as alcohol-related coupons. In addition, over the past year we have rolled out new point of sale material across our Beers, Wines and Spirits departments, which is more robust and durable than our previous décor. This permanent material incorporates the Drinkaware logo, making sure it is a prominent feature across the department.
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