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A4. Tackling Under-Age Alcohol Sales
1 January, 2013
Submitted: 30 April, 2015
Please describe your work to reduce and prevent under-age sales of alcohol, over the last year (2000 characters limit):
We recognise our responsibility to ensure we do not sell alcohol to those underage. We are a founding member of the Retail of Alcohol Standards Group, which pioneered the now standard Think 21 and Think 25 approaches to alcohol sales.
We have had a Think 25 policy in place for many years. Our policy covers all customer-facing colleagues, including those delivering groceries online and includes training on underage sales and proxy sales and not serving customers that are drunk. This training is supported extensively through point of sale information across our stores and we also ask colleagues to wear a Think 25 badge to help raise awareness of the policy among customers. We also run Think 25 focus weeks each year ahead of key times such as half term, where we anticipate there might be an increase in attempts by under 18s to purchase alcohol.
To make sure our training is robust it is refreshed every six months, and each store is tested every twelve weeks by an external provider of test purchasing audits. Should a store not comply with our policy, additional checks are carried out in the following twelve weeks. These checks are linked to store managers’ performance measures, and coaching support from our Store Support Centre is provided.
Our Primary Authority has provided assured advice for our Think 25 policy and procedures.
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