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A1. Alcohol Labelling
1 January, 2013
Submitted: 30 April, 2015
Please describe the progress you have made on alcohol labelling, over the last year (2000 characters limit):
All the labelling on our own brand beers, ciders, wines and spirits includes information about unit alcohol content, the UK Government’s advice for lower-risk consumption, a pregnancy warning and signposts customers to drinkaware.co.uk.
We continue to roll out new own brand labelling which features the ABV prominently on the front of every bottle, in the same place, highlighted in colour and 10% larger than the minimum required by law. This label increases consistency and raises awareness of information regarding alcohol strength. The label is now on over 300 lines, compared to just over 100 this time last year.
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