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A4. Tackling Under-Age Alcohol Sales
11 March, 2011
Submitted: 30 April, 2015
Please describe your work to reduce and prevent under-age sales of alcohol, over the last year (2000 characters limit):
We are committed to Challenge 25. Challenge 25 means that our staff will check the age of any customer buying alcohol if they look under 25. We organise training for colleagues working in our Food Stores to improve their understanding of Challenge 25. Systems have been put in place at checkouts to prompt staff to ask for appropriate forms of identification when an age-restricted product is scanned for purchase. In order to continue with the transaction the staff must manually input the age they believe the customer to be.
We have an extensive training programme in place for our colleagues around alcohol related sales. Since 1st July 2009 all of our staff in our Food Stores have to sign a 1-2-1 age restricted agreement adhering to challenge 25 with a weekly refusal log in place where each refused sale is logged by the different employees.
In January 2013 we rolled out an online training programme requiring colleagues to complete an online module followed by an online assessment to evidence key understanding of alcohol risks. This training programme was put together in consultation with the Police and Trading Standards, both of which were fully supportive of our programme. This online programme has progressed the robustness and auditability of our training programme, with the feedback from colleagues and managers being very positive.
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