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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 30 April, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
We adhere to the Drinkaware guidelines to ensure clear and consistent marketing of alcohol products. We display the Wine and Spirit Trade Association (WSTA) unit information, Drinkaware website and pregnancy warning when advertising alcohol on our company website.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
ALDI is currently working towards the Portman Group Best Practice Guidelines across its portfolio and continue to review opportunities to enhance this.
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
Our Advertising and Merchandising Committees are responsible for ensuring that we do not advertise alcohol on outdoor posters within 100m of schools in the UK and Ireland. All of our outdoor advertising is cognisant of the site location and product mix.
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