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A1. Alcohol Labelling
1 January, 2013
Submitted: 30 April, 2015
Please describe the progress you have made on alcohol labelling, over the last year (2000 characters limit):
In April 2014 - March 2015, 100% of our own label alcohol products were compliant and featured all five elements of the labelling pledge: clear unit content, NHS guidelines, a warning about drinking when pregnant, reference to the Drinkaware website and responsibility message. In Ireland, we also display the Responsible Retailing of Alcohol in Ireland (RRAI) logo and responsibility message on all own label alcohol products. In addition, we are committed to the Portman Group Best Practice Guidelines that advise that the above five elements should be grouped together in the same location on the product label top support consumers in making educated choices. We are pleased to announce that across our own label portfolio, we are currently 99.7% compliant with this additional suggestion.
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