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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 30 April, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
We refreshed all inventory using Experian and a list of schools from the DfE so that all media owners are aware of any sheetage within their inventory that is within 100m of a school gate. We also carried out 2 random inspections(when we knew that there was an alcohol product being advertised) and this was 100% 'clean'. This information was forwarded to isba and The Portman Group.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
We have included the restriction within the industry code of practice - section 7.
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