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F4. Calorie Reduction
1 January, 2013
Submitted: 30 April, 2015
Please list the calorie reduction activities undertaken over the past year (e.g. product/ menu reformulation, portion size control, new product development, balance of the marketing mix) and where possible provide data to indicate the scale of the activity. Some indicative examples are given below as a guide.
Example 1. Product/ menu reformulation: this could be presented as the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) that have been reformulated, or as a percentage of sales.
Example 2. Portion size control: this could be presented as the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) that have had a portion size reduction where the previous portion size is no longer on sale, and separately the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) where a new portion size has been introduced to the market.
Example 3. New product development: this could be presented as the number or percentage of new product(s)/ menu item(s)/ stock keeping unit(s) brought out to encourage consumers to eat and drink fewer calories. It would also be helpful to indicate if these replace any existing product(s)/ menu item(s)/ stock keeping unit(s).
Example 4. Consumer information/ education: this could be presented (as appropriate) in terms of circulation (e.g. for print media), throughput, downloads etc.
Example 5. Balance of the marketing mix: this could be presented as the shift in the proportion of the company's overall marketing devoted to lower calorie products versus higher calorie products.
This section provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
You may wish to give a comparison with activity undertaken prior to signing up to the pledge or a reference to where this is captured elsewhere, e.g. in a separate monitoring form detailing previous actions or a separately prepared report.
There is a 2000-character limit when completing this section.
Compass Group UK and Ireland have been working on a number of initiatives to reduce the number of calories in our standardised recipes.
Nutritional labelling - we are now telling our consumers, clients and colleagues the calorie value of all the food we serve, this information is provided per average portion and the average portion size is shown to the customer through the use of demonstration plate. This ensures that where there is a self serve area our customers can see what portion size they should take.
Consumer education - we have successfully rolled out our Know Your Food campaign and this continues to grow year on year, with more education materials and greater innovation to keep our customers engaged.
We have reduced the saturated fat content of over 1250 recipes by 70% through the use of Flora Buttery and thus removing over 33million calories from those recipes alone!
We have introduced an innovative food solution called Know Your Food Approved, this is under 500kcal meal that is also not high in fat, saturated fat, sugar or salt.. This encourages our consumers, clients and colleagues to take a balanced meal.
Our retail promotions calendar now features 40% healthier promotions that meet very tight nutritional controls, providing our customers with the choice of a lower calorie snack at the same financial incentive.
Our Defence sector have introduced a new innovative product called Eatwell Cheese, this product is a lower fat and lower sodium mature cheddar cheese. This has removed over 72 thousand calories from our supply chain and over 900kg of fat. We are now looking to roll this product out to the rest of the business as it has been a huge success.
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