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A5. Support for Drinkaware
1 January, 2013
Submitted: 30 April, 2015
Please describe how you have funded Drinkaware over the last year (2000 characters limit):
Our two shareholders provide funding to Drinkaware on our behalf. We continue to support Drinkaware by featuring their logo on all promotional materials and by participating in their road shows. Their campaigns are featured via links on our corporate website website, www.maxxium.co.uk. The British Beer & Pub Association 2-2-2-1 artwork is also available for download.
To keep number of units ‘front of mind’ with our staff, we highlight Drinkaware campaigns on our intranet site, as well as issuing guidance on how to work out number of units in drinks. As part of the induction programme for new employees, we now share the work that Drinkaware undertakes, give training on how to work out number of units in drinks and hand out unit measuring cups.
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