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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade
1 January, 2013
Submitted: 30 April, 2015
Please describe how you have promoted awareness of alcohol units, calorie content, NHS drinking guidelines and the associated health harms in the off-trade, over the last year (2000 characters limit):
We supply brands to the off-trade and do not own any stores. We continue to participate in cocktail features within retailer and wholesalers magazines as individual brands or under our MIXXIT banner – a training programme which supports our customers and, in turn, our consumers in having a better understanding of how to enjoy alcohol responsibly. All featured recipes included number of units per drink and website addresses for both MIXXIT and Drinkaware.
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