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A2. Awareness of Alcohol Units in the On-trade
1 January, 2013
Submitted: 30 April, 2015
Please describe how you have promoted awareness of alcohol units, NHS drinking guidelines and the associated health harms in the on-trade, over the last year (2000 characters limit):
We supply brands to the on-trade and do not own any outlets. A key area where we continue promote responsible drinking and unit awareness is through MIXXIT, our training programme which supports our customers and, in turn, our consumers in having a better understanding of how to enjoy alcohol responsibly. During the last year, our on-trade sales force has trained over 11,811 bar staff and created in excess of 3,110 drinks’ lists, which state number of units per serve, in bars across the UK. In addition, our teams of mixologists and ambassadors have trained over 5,475 bar staff, bringing our total of training sessions to 17,286.
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