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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 30 April, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
We have continued our commitment to help develop a new sponsorship code requiring the promotion of responsible drinking and believe ourselves to already be working to these principles. We will continue to not place advertising within 100m of schools and adhere to the Drinkaware brand guidelines regarding clear and consistent usage.
Do you use the Drinkaware logo?
We are aware of the importance of projecting the Drinkaware logo when communicating with consumers. We strive to include the Drinkaware logo on all 'above the line' marketing executions and will continue to develop the logo's inclusion into our corporate stationary and digital presence.
Are you signed up to the Portman Group Code?
Mentzendorff & Co follow the Portman Group Code of Practice.
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
We will continue to not place advertising within 100m of schools, this is a non-negotiable priority in all brand executions.
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