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A8(b). Responsible can packaging
5 December, 2014
Submitted: 30 April, 2015
To support the pledge of removing a billion units of alcohol sold annually from the market, please describe what action you have taken to not produce or sell any carbonated product with more than (4) units of alcohol in a single-serve can.
(2000 characters limit):
At the end of 2011, In an effort to demonstrate our own commitment and leadership on responsible drinking, we committed to reviewing our portfolio in order to not sell any carbonated product containing more than four units of alcohol in a single-serve can. Our commitment is to implement this across our portfolio during 2015 and this process is now underway.
This commitment was made with the intent that key stakeholders recognise the change, and that these products should now be seen as 'socially responsible'. This has yet failed to materialise and any further delivery, over and above our initial commitment, will remain subject to that recognition and that local regulators cease in banning these products following implementation of the changes being made.
for more information please visit our 'engaged with society' CSR website - engagedwithsociety.co.uk
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