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A8(a). Alcohol Unit Reduction
1 January, 2013
Submitted: 30 April, 2015
Please list the actions that your company has undertaken in the last reporting year (e.g. product reformulation, serving size control, new product development, supportive promotional or marketing activity) and where possible provide data to indicate the scale of the activity.
The update provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
If you have more detailed information that you would like to share with the Department of Health but making it public might be detrimental to your business, this information can be provided on a confidential basis by sending it directly to RDalcoholnetwork@dh.gsi.gov.uk. Make clear on the email that the information is confidential, including a brief explanation of why this is necessary. This information will then be used for internal monitoring and evaluation only and details will not be published without the company's permission.
(2000 characters limit):
SPAR UK is proud to have contributed to exceeding the1 billion unit reduction target ahead of schedule and has continued with the following ongoing actions over the last year;
SPAR has agreed to delist SPAR Superstrength Lager which will save 2 million units annually.
SPAR continues to support a low alcohol promotional plan throughout the year which includes Low/No alcohol beer and low alcohol wine.
Low/No alcohol beer sales are up by 9.3% in SPAR in 2014/15 and will continue to be a key focus in 2015/16.
Low alcohol wine sales are up by 100% in 2014/15 and continue to be a key focus on 2015/16.
Superstrength lager sales are down by 6.4% in SPAR in 2014/15 as SPAR continues to exclude these brands from national promotional feature.
White Cider sales are down by 21% YOY as SPAR continues to exclude these products from National Promotions.
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