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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade
1 January, 2013
Submitted: 30 April, 2015
Please describe how you have promoted awareness of alcohol units, calorie content, NHS drinking guidelines and the associated health harms in the off-trade, over the last year (2000 characters limit):
SPAR UK feel strongly about communicating and promoting responsible drinking to the communities in which we serve and have worked closely with Drinkaware to ensure that we fully maximise any opportunities to do so. Not only have we supported Drinkaware overall but have also supported their two main campaigns through a range of marketing activities. One of the main beneficial educational tools has been the introduction of their Unit Calculator app, making people more aware of what they actually consume.
We promoted this with bespoke POS in-store and on our social media channels Facebook and Twitter.
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