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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 29 April, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
At Molson Coors we abide by strict rules and self-regulation codes that are consistent with our commitment to responsibility. In addition to supporting the Responsibility Deal Molson Coors is is a signatory to the Global CEO commitments, a collective commitment by 13 leading alcohol producers to build on long standing efforts to reduce alcohol harms including strengthening and expanding marketing codes of practice.
Molson Coors is one of founding members of the Portman Group. We work closely with the Portman Group and apply their Code on the Naming, Packaging and Merchandising of Alcoholic Drinks and Code of Practice on Alcohol Sponsorship to all our marketing and sponsorship activities.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
We aim to achieve this by working closely with the individual media owners who enforce this regulation
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