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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 29 April, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
Core to our business strategy is the responsible marketing of our portfolio of wines and other alcohol beverages. In the UK, we adhere to the CAP and BCAP advertising codes. We are always pleased to be consulted during any review of marketing codes in relation to alcohol beverages.
We have not received any complaints about our UK marketing activities in 2014.
Do you use the Drinkaware logo?
Accolade Wines is committed to displaying the Drinkaware logo and website address on the label of our products. Within the UK, it is Accolade's standard practice to display the Drinkaware logo on all of its consumer facing marketing materials, including above the line advertising, point of sale materials, websites and social media content. In 2015 we will continue to increase Drinkaware brand awareness through responsible drinking activity integrated into our cricket sponsorship.
Are you signed up to the Portman Group Code?
We are signatories to The Portman Group Code on the naming, packaging and promotion of alcohol beverages and have adopted their newly created sponsorship code.
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
Working alongside our advertising and media-buying agencies we ensure that no outdoor advertising appears within 100m of schools.
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