Iceland Foods Ltd
Group of pledges:
Submitted: 29 April, 2015
Fruit and Vegetable promotion-
- Iceland has continued to promote many different produce initiatives over the past 12 months, across all Iceland stores. This has involved a programme of staff engagement to improve quality and trialling new store layouts and point of sale material; these initiatives have led to improved sales across our 72 produce lines.
- Iceland continues to promote the benefit of frozen vegetables, as well as introduce new frozen products and pack designs.