Iceland Foods Ltd


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Group of pledges:

Food

Annual Update:

Submitted: 29 April, 2015

Fruit and Vegetable promotion-
- Iceland has continued to promote many different produce initiatives over the past 12 months, across all Iceland stores. This has involved a programme of staff engagement to improve quality and trialling new store layouts and point of sale material; these initiatives have led to improved sales across our 72 produce lines.
- Iceland continues to promote the benefit of frozen vegetables, as well as introduce new frozen products and pack designs.

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