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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 29 April, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
We are committed to adhering to the Drinkaware brand guidelines to ensure clear and consistent usage across our brands. We never display advertising for our alcohol products on sites within 100m of schools and would fully support the introduction of such a restriction. Brand managers submit all marketing literature to our compliance manager for internal assessment.
We are strong supporters of the beer category marketing campaign There's a Beer for That which is firmly focused on promoting the breadth of choice available in the category.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
We do not use display advertising.
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