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A4. Tackling Under-Age Alcohol Sales
1 January, 2013
Submitted: 29 April, 2015
Please describe your work to reduce and prevent under-age sales of alcohol, over the last year (2000 characters limit):
Shepherd Neame is committed to the responsible retailing of alcohol across its estate of 341 pubs, inns and hotels. We operate more than 226 pubs within Kent and are active members of the Kent Community Alcohol Partnership (KCAP), which is widely considered one of the UK's most successful Community Alcohol Partnerships. Their aim is to tackle issues connected with alcohol through a joint stakeholder approach. KCAP members include: Kent police, local health bodies, Trading Standards, local licensing authorities and education providers. On the advice of KCAP, we are operating Challenge 21 across our estate. They view Challenge 25 as relevant to the off-trade, due to the emergence of proxy sales by 18-21 year olds. Consequently, our tenancies code of practice stipulates our support of the Challenge 21 initiative and this approach is mirrored in our managed estate. In addition, independent mystery drinker visits take place on a regular basis to monitor this and other aspects of best practice. The company also records how many age checks and refusals take place in its managed estate, to assist with in-house training.
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