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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade
1 January, 2013
Submitted: 29 April, 2015
Please describe how you have promoted awareness of alcohol units, calorie content, NHS drinking guidelines and the associated health harms in the off-trade, over the last year (2000 characters limit):
As members of the BBPA, we are signed-up to the voluntary labelling requirements. The labels of our bottled beer provide clear information on each product’s alcohol units and the maximum units per day, as recommended by UK Chief Medical Officers: men 3-4, women 2-3. This information is consistent across all the products we bottle. We are actively reviewing whether to display the calorie content of our products. We note the Brewers of Europe have recommended this and would support its introduction under common guidelines. We see it as an opportunity to correct common misconceptions regarding beer’s calorific value and showcase its natural ingredients.
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