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A2. Awareness of Alcohol Units in the On-trade
1 January, 2013
Submitted: 29 April, 2015
Please describe how you have promoted awareness of alcohol units, NHS drinking guidelines and the associated health harms in the on-trade, over the last year (2000 characters limit):
We have strengthened our efforts to ensure there is a strong awareness of alcohol units in our on-trade establishments. We have re-issued the British Beer and Pub Association’s unit awareness posters to our managed estate. We have also introduced unit awareness drip mats and postcard-sized PoS material for our managed and tenanted estates, as well as our free trade customers. Our managed estate has added unit counts to their price lists via the EPOS system.
We have also added the units of our most popular SKUs to the brand pages of our website www.shepherdneame.co.uk.
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