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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 28 April, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
Compliance and guidance are sought from relevant regulatory bodies at an early stage of all our advertising campaigns. We work with our media buying agency to lay down strict guidelines as to what is and isn't acceptable to us and review individual proposals on a case by case basis to ensure we're satisfied with the implementation
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
We ensure that when commissioning outdoor advertising, our agency brief lays down specific restrictions on the placing of adverts with a representative audit held to ensure compliance
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