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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 28 April, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
The Scotch Whisky Association completed the third revision of its Code of Practice for the Responsible Marketing and Promotion of Scotch Whisky. The revised Code comes into force on 1 July 2015. The Code is now global in geographical scope. Other key changes include a new section on digital marketing and updating of the sponsorship section. The sanctions have also been revised.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
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