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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 28 April, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
ODEON remains fully committed to the responsible promotion of alcohol, ensuring compliance with ASA and Portman Group guidelines.
Do you use the Drinkaware logo?
Yes. The Drinkaware logo is present on POS relating to the sale of alcohol.
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
ODEON do not advertise alcohol externally. Additionally, ODEON's media buying agency have been fully briefed to ensure no external advertising of alcohol takes place within 100m of school premises.
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