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P1. Physical Activity: Community
1 January, 2013
Submitted: 27 April, 2015
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
Cricketer Farm continue to support and sponsor:
The Annual Tag Rugby Event with 150 personnel taking part is being increased and expanded locally - no numbers to date but will advise next year
The local cricket team with financial contribution and Banner Advertising
Somerset Cricket Club with a view to promoting healthier eating via exercise and of course providing balance with healthier dairy half fat cheeses and have attended matches and promoted Healthier Ploughman's meals for customers with Half Fat Reduced Salt Cheese as a key ingredient.
C4Life as only cheese manufacturer promoting half fat cheese, balanced diet and exercise
The Tour of Wessex Cycling Event and using this form of support to raise awareness of healthier diet and exercise.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
Please estimate the number of people that (a) participated in your community programmes:
Please estimate the number of people that (b) were more active as a result of participating:
Please explain how you arrived at these estimates (if unknown, please explain why):
Please indicate which of the following demographic groups within the local community that you have worked with to promote increased participation in physical activity:
Women, Men, Older adults (65+), Children & young people, Black or Minority Ethnic (BME) Communities, Disabled People, People from deprived communities, Other (please specify)
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
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