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P5. Physical Activity Inclusion
1 January, 2013
Submitted: 27 April, 2015
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
Macmillan is using the Lets Get Moving NHS physical activity care pathway, updated with the latest NICE guidance and learning from sites, to integrate physical activity into cancer care. In addition to the pathway services Macmillan support, we are focused on reducing health inequalities through other resources and services:
- Macmillan funded focus group research in 2014 to explore the attitudes of older cancer survivors from lower socioeconomic backgrounds to physical activity and walking. The findings informed a direct mail sent in March 2015 to support people directly to access Walking for Health
- Macmillan have commissioned TNS BMRB to complete research on the barriers and enablers to physical activity by people living with cancer and carers of all ages and backgrounds. A rapid evidence review was completed in January and the ethnographic research report is due later this year
- Macmillan completed an evaluation in 2014 of the exercise to music DVD with users, healthcare and exercise professionals and pharmacists. Overall, it was viewed positively. Between March 2014 and March 2015, 25,364 DVDs were ordered
- In 2011 the Move More Pack was developed to help cancer survivors to become active through information, motivational tasks and progress tracking, either as a standalone or as part of a wider Macmillan activity programme. Between March 2014 and March 2015, 14,406 packs were ordered. In 2014, Macmillan commissioned Make Sport Fun and Optimisa Research to conduct an evaluation with cancer survivors aged 18-68 using focus groups and in-depth telephone interviews. The findings indicate openness for support in becoming more active, particularly amongst older groups and the pack was seen as a way to support them to do so. Overall initial reactions to the pack are positive as it is feels digestible, high quality and visually appealing but intention to use is mixed. The recommendations will inform the pack's redesign later this year
Please estimate the number of people that (a) participated in your community programmes:
For the 20 (of 81) projects that we have 2014 data for: 1624 people
Please estimate the number of people that (b) were more active as a result of participating:
For the 20 (of the 81) projects that we have 2014 data for :
303 individuals were level 2 (One-to-one support using motivational interviewing approach and person tries activity but drops out in less than 3 months )
- 635 individuals were level 3 (One-to-one support using motivational interviewing approach and person tries activity but drops out in less than 6 months)
- 474 individuals were level 4 (One-to-one support using motivational interviewing approach and follow up for 6 months or more)
Please explain how you arrived at these estimates (if unknown, please explain why):
Macmillan collect reach reporting data each year. These figures are based on 20 projects.
Please indicate which of the following demographic groups within the local community that you have worked with to promote increased participation in physical activity:
Women, Men, Older adults (65+), Children & young people, Black or Minority Ethnic (BME) Communities, Disabled People, People from deprived communities, Other (please specify)
Older adults (65+)
Black or Minority Ethnic (BME) communities
People with disabilities
People from deprived communities
Other - People affected by cancer
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
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