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P1. Physical Activity: Community
1 January, 2013
Submitted: 27 April, 2015
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
Macmillan's ambition is to ensure everyone living with and beyond cancer is aware of the benefits of physical activity and enabled to choose to become and to stay active at a level that's right for them. At a local level, this involves developing an integrated service package between secondary and primary care, public health and leisure services (including third sector providers) to provide a well monitored, quality assured, sustainable and seamless service for people affected by cancer, at all stages of the cancer journey.
We are using the NHS physical activity pathway Letu2019s Get Moving along with the latest NICE guidance on behaviour change as our overarching framework. In total, we are aware of 81 physical activity projects across the UK, who we are working closely with to support them to implement the full pathway. We have identified 6 best practice sites currently delivering as part of the Sport England funded project, which closely follow the pathway and meet our monitoring requirements.
A national evaluation has been established to enable us to have a good understanding of fidelity of delivery and whether the pathway can be replicated across different health landscapes and scaled up to population level. Patient perspective is informed through the service user advisory group. Knowledge exchange events hosted by a best practice project facilitate action learning across the UK, attended by projects, service users, service development teams and stakeholders. The learning is shared via our extranet, monthly newsletters and blog.
To support this being effectively embedded in cancer care, we have developed and are now testing a behaviour change intervention for all healthcare professionals, based on UCL's COM-B Model and behaviour change wheel, focussing on delivery of very brief advice on physical activity to people living with and beyond cancer. We expect testing to be complete in September 2015.
Please estimate the number of people that (a) participated in your community programmes:
For the 20 (of 81) projects that we have 2014 data for: 1624 people
Please estimate the number of people that (b) were more active as a result of participating:
For the 20 (of the 81) projects that we have 2014 data for :
303 individuals were level 2 (One-to-one support using motivational interviewing approach and person tries activity but drops out in less than 3 months )
- 635 individuals were level 3 (One-to-one support using motivational interviewing approach and person tries activity but drops out in less than 6 months)
- 474 individuals were level 4 (One-to-one support using motivational interviewing approach and follow up for 6 months or more)
Please explain how you arrived at these estimates (if unknown, please explain why):
Macmillan collects reach reporting data each year. These figures are based on 20 projects.
Please indicate which of the following demographic groups within the local community that you have worked with to promote increased participation in physical activity:
Women, Men, Older adults (65+), Children & young people, Black or Minority Ethnic (BME) Communities, Disabled People, People from deprived communities, Other (please specify)
Women Men Older adults (65+)
Black or Minority Ethnic (BME) communities
People with disabilities
People from deprived communities
Other - People affected by cancer
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
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